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Agriculture
ODOP Expands Market Reach for Uttar Pradesh Farmers
✍️ India Today
🗓 18 Aug 2026, 04:34 PM
👁 3
The ODOP platform is enabling farmers in Uttar Pradesh to sell their produce directly to buyers, opening up new markets.
ODOP is a digital marketplace that connects farmers directly with buyers, cutting out middlemen.
The platform is now active in Uttar Pradesh, where it helps farmers list and sell their produce online.
By reaching a wider customer base, the initiative aims to boost farmers' income and streamline the supply chain.
The platform is now active in Uttar Pradesh, where it helps farmers list and sell their produce online.
By reaching a wider customer base, the initiative aims to boost farmers' income and streamline the supply chain.