📷 Image: Wikimedia Commons / Verghese TK
Entertainment
Nupur Sanon Defends Kriti Amid Raksha Bandhan Ad Backlash
✍️ News18
🗓 26 Aug 2026, 07:36 AM
👁 21
Nupur Sanon publicly backed her sister Kriti Sanon after the actress faced criticism for a Raksha Bandhan ad, questioning the backlash with the line, "If I don't have a problem, why do I have to face this?"
Nupur Sanon, the younger sister of Bollywood actress Kriti Sanon, took to social media to defend her sister after the actress was criticized for a Raksha Bandhan advertisement. The ad, which featured Kriti celebrating the festival with her brother, sparked a wave of negative comments online. Nupur’s response was swift, stating that she did not understand why the ad was being targeted. She added, "If I don't have a problem, why do I have to face this?".
The advertisement was part of a promotional campaign for a consumer brand, and it highlighted the traditional bond between siblings. While the ad was intended to promote the festival’s spirit, some viewers felt it was inauthentic or overly commercial. Nupur’s defense highlighted the perceived unfairness of the backlash.
Nupur’s comments were shared widely across social media platforms, and many followers expressed support for her stance. Critics, however, argued that the ad’s messaging was not aligned with the cultural significance of Raksha Bandhan.
The incident has brought attention to the scrutiny that public figures face when endorsing commercial products, especially during culturally significant festivals.
The advertisement was part of a promotional campaign for a consumer brand, and it highlighted the traditional bond between siblings. While the ad was intended to promote the festival’s spirit, some viewers felt it was inauthentic or overly commercial. Nupur’s defense highlighted the perceived unfairness of the backlash.
Nupur’s comments were shared widely across social media platforms, and many followers expressed support for her stance. Critics, however, argued that the ad’s messaging was not aligned with the cultural significance of Raksha Bandhan.
The incident has brought attention to the scrutiny that public figures face when endorsing commercial products, especially during culturally significant festivals.