📷 Image: Wikimedia Commons / L&K Saatchi and Saatchi
Business
Muthoot Fincorp Secures BCCI Title Sponsorship for Indian Cricket Through 2028
✍️ The Times of India
🗓 25 Sep 2026, 07:47 AM
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Muthoot Fincorp has been awarded the title sponsorship rights for the Board of Control for Cricket in India (BCCI) until 2028, the Times of India reports.
Muthoot Fincorp announced that it has secured the title sponsorship rights for the Board of Control for Cricket in India (BCCI) for the period extending to 2028. The agreement, reported by the Times of India, marks a significant branding partnership between the financial services firm and India's premier cricket governing body.
The title sponsorship will place Muthoot Fincorp’s name alongside BCCI’s official communications, match broadcasts and related cricketing events across the country. As the BCCI oversees all major domestic and international cricket activities in India, the partnership offers the company extensive visibility among a massive fan base.
Industry observers note that such long‑term sponsorships are rare and reflect the growing convergence of sports and corporate marketing in India. The deal is expected to enhance Muthoot Fincorp’s brand equity while providing BCCI with additional financial support for its cricketing programmes.
The title sponsorship will place Muthoot Fincorp’s name alongside BCCI’s official communications, match broadcasts and related cricketing events across the country. As the BCCI oversees all major domestic and international cricket activities in India, the partnership offers the company extensive visibility among a massive fan base.
Industry observers note that such long‑term sponsorships are rare and reflect the growing convergence of sports and corporate marketing in India. The deal is expected to enhance Muthoot Fincorp’s brand equity while providing BCCI with additional financial support for its cricketing programmes.