📷 Image: Wikimedia Commons / Bharatiya Janata Party
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Munna Bhaiya, Rocky Bhai Back BJP's 'Dimagi Naxal' Meme Campaign, Face Backlash
✍️ India Today
🗓 30 Aug 2026, 04:03 AM
👁 2
Popular fictional gangsters Munna Bhaiya and Rocky Bhai have been featured in the BJP's 'Dimagi Naxal' meme drive, prompting criticism on social media.
The Bharatiya Janata Party (BJP) has incorporated the fictional characters Munna Bhaiya and Rocky Bhai into a meme campaign that labels political opponents as "Dimagi Naxal." The move, intended to energise the party's online supporters, quickly attracted attention across platforms.
Social media users responded with a wave of criticism, arguing that the use of popular gangster personas in political propaganda blurs the line between entertainment and serious political discourse. Commentators also questioned the appropriateness of the "Dimagi Naxal" label, deeming it inflammatory.
The BJP has not issued an official statement clarifying the intent behind the memes, while the creators of the original shows featuring Munna Bhaiya and Rocky Bhai have remained silent. The episode underscores the growing trend of Indian political parties leveraging viral internet culture to shape narratives.
Analysts note that such meme wars can amplify partisan messaging but also risk alienating sections of the electorate who view the approach as trivialising serious issues. The backlash continues to unfold as users share counter‑memes and call for more responsible political communication.
Social media users responded with a wave of criticism, arguing that the use of popular gangster personas in political propaganda blurs the line between entertainment and serious political discourse. Commentators also questioned the appropriateness of the "Dimagi Naxal" label, deeming it inflammatory.
The BJP has not issued an official statement clarifying the intent behind the memes, while the creators of the original shows featuring Munna Bhaiya and Rocky Bhai have remained silent. The episode underscores the growing trend of Indian political parties leveraging viral internet culture to shape narratives.
Analysts note that such meme wars can amplify partisan messaging but also risk alienating sections of the electorate who view the approach as trivialising serious issues. The backlash continues to unfold as users share counter‑memes and call for more responsible political communication.