Mobile Phones Outpace TV: OTTs Capture Over 50% of IPL Viewership

The latest audience analysis reveals that more than 50% of viewers tuned into the Indian Premier League (IPL) through over‑the‑top (OTT) services on their mobile phones, eclipsing the traditional TV audience. The study, released by a leading media research firm, highlights a significant shift in how cricket fans consume live sports content in India. Mobile OTT viewership accounted for 53% of total IPL audience, while television captured just 38%. The remaining 9% accessed the games via other digital channels such as smart TVs and web browsers. The findings suggest that the convenience and flexibility of mobile streaming are reshaping the sports entertainment landscape, prompting broadcasters and sponsors to rethink their distribution strategies.