📷 Image: Wikimedia Commons / Kritzolina
Travel
Mizoram Unveils ‘Pluck & Pay’ Festival to Boost Rural Livelihoods through Tourism
✍️ India Today NE
🗓 23 Sep 2026, 09:02 PM
👁 5
Mizoram's government has launched the ‘Pluck & Pay’ festival, a tourism‑driven programme designed to enhance incomes of rural communities.
The Mizoram state administration announced the inauguration of the ‘Pluck & Pay’ festival, positioning it as a flagship effort to intertwine tourism promotion with the economic well‑being of village residents. Officials highlighted that the festival will showcase the state's natural attractions alongside locally produced goods, encouraging visitors to engage directly with rural producers.
Organisers plan a series of activities that include guided farm tours, demonstrations of traditional handicrafts, and market stalls where tourists can purchase fresh produce and artisanal items. By creating a direct sales channel for farmers and artisans, the festival aims to generate supplemental income for households that rely primarily on agriculture.
State tourism and rural development officers expect the initiative to attract both domestic and international travelers seeking authentic experiences. They anticipate that increased footfall in rural areas will spur ancillary services such as homestays, local transport, and food outlets, thereby broadening the economic impact beyond primary producers.
The festival is slated to run for several weeks, with events scheduled across multiple districts to ensure wide participation. Authorities have urged travel agencies and tour operators to incorporate the festival into their itineraries, signalling a coordinated push to make Mizoram a distinctive destination for experiential tourism.
Organisers plan a series of activities that include guided farm tours, demonstrations of traditional handicrafts, and market stalls where tourists can purchase fresh produce and artisanal items. By creating a direct sales channel for farmers and artisans, the festival aims to generate supplemental income for households that rely primarily on agriculture.
State tourism and rural development officers expect the initiative to attract both domestic and international travelers seeking authentic experiences. They anticipate that increased footfall in rural areas will spur ancillary services such as homestays, local transport, and food outlets, thereby broadening the economic impact beyond primary producers.
The festival is slated to run for several weeks, with events scheduled across multiple districts to ensure wide participation. Authorities have urged travel agencies and tour operators to incorporate the festival into their itineraries, signalling a coordinated push to make Mizoram a distinctive destination for experiential tourism.