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Agriculture
Mizoram launches ‘Pluck and Pay’ farm festival to promote local produce
✍️ The Hindu
🗓 23 Sep 2026, 09:01 PM
👁 12
The Mizoram state government has inaugurated a farm‑based ‘Pluck and Pay’ festival aimed at encouraging farmers to sell fresh produce directly to consumers.
The government of Mizoram officially opened a new agricultural event dubbed the ‘Pluck and Pay’ festival. The initiative is designed as a farm‑centric celebration where visitors can pick fresh fruits, vegetables and other produce straight from the fields and pay market rates on the spot.
Organisers intend the festival to create a direct link between growers and consumers, reducing intermediaries and showcasing the state’s horticultural diversity. By allowing shoppers to harvest their own items, the event promotes farm‑to‑table practices and aims to raise awareness of seasonal, locally grown food.
State officials anticipate that the festival will boost farmer incomes, stimulate rural tourism and reinforce Mizoram’s reputation as a hub for organic and climate‑resilient agriculture. The programme will run for several days, featuring demonstration stalls, cooking sessions and information kiosks on sustainable farming techniques.
The Agriculture Department has pledged logistical support and is coordinating with local farmer cooperatives to ensure a smooth experience for participants. Early feedback from the farming community suggests optimism about the potential market exposure and consumer engagement the festival offers.
Organisers intend the festival to create a direct link between growers and consumers, reducing intermediaries and showcasing the state’s horticultural diversity. By allowing shoppers to harvest their own items, the event promotes farm‑to‑table practices and aims to raise awareness of seasonal, locally grown food.
State officials anticipate that the festival will boost farmer incomes, stimulate rural tourism and reinforce Mizoram’s reputation as a hub for organic and climate‑resilient agriculture. The programme will run for several days, featuring demonstration stalls, cooking sessions and information kiosks on sustainable farming techniques.
The Agriculture Department has pledged logistical support and is coordinating with local farmer cooperatives to ensure a smooth experience for participants. Early feedback from the farming community suggests optimism about the potential market exposure and consumer engagement the festival offers.