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Lifestyle
Meghalaya's Khneng Embroidery Showcased on Air India Express Flights
✍️ indiatodayne.in
🗓 08 Sep 2026, 12:48 PM
👁 42
Traditional Khneng embroidery from Meghalaya has been highlighted on Air India Express, bringing the craft to a nationwide audience.
Air India Express, the low‑cost carrier operating across India and the Middle East, has featured the traditional Khneng embroidery of Meghalaya on its aircraft. The move places the intricate hand‑stitched designs, known for their vibrant motifs and cultural significance, in front of a broad passenger base.
The inclusion of Khneng work is part of a broader effort to promote regional crafts and heritage through commercial platforms. By displaying the embroidery on a national airline, artisans from the northeastern state gain visibility that could translate into increased demand and support for their livelihood.
Cultural observers note that such collaborations help bridge the gap between remote tribal art forms and mainstream markets, fostering appreciation for India's diverse artistic traditions.
The inclusion of Khneng work is part of a broader effort to promote regional crafts and heritage through commercial platforms. By displaying the embroidery on a national airline, artisans from the northeastern state gain visibility that could translate into increased demand and support for their livelihood.
Cultural observers note that such collaborations help bridge the gap between remote tribal art forms and mainstream markets, fostering appreciation for India's diverse artistic traditions.