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Business
Meghalaya MLA Urges Branding, Innovation to Globalise Indigenous Products
✍️ The Sentinel - of this Land, for its People
🗓 25 Jul 2026, 08:20 PM
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An MLA from Meghalaya highlighted that strong branding, innovative approaches and robust market linkages are essential to elevate the Northeast’s indigenous products onto the global stage.
In a recent statement, a Member of Legislative Assembly from Meghalaya emphasized the critical role of branding, innovation and market linkages in bringing the region’s indigenous products to international markets. The MLA argued that without a clear brand identity and innovative product development, local goods risk remaining confined to domestic consumption.
The speaker pointed out that establishing strong supply chain connections and exploring new distribution channels would enable producers to tap into global demand. He urged state authorities to support initiatives that enhance product visibility and quality standards.
The remarks come as Meghalaya seeks to boost its economy by leveraging traditional crafts, food items and natural resources. By focusing on branding and innovation, the state aims to differentiate its products and secure a competitive edge abroad.
The speaker pointed out that establishing strong supply chain connections and exploring new distribution channels would enable producers to tap into global demand. He urged state authorities to support initiatives that enhance product visibility and quality standards.
The remarks come as Meghalaya seeks to boost its economy by leveraging traditional crafts, food items and natural resources. By focusing on branding and innovation, the state aims to differentiate its products and secure a competitive edge abroad.