Mahindra Tractors Launches ‘Dunia Vich Ikko Lalkar’ Campaign in Punjab with Sukhbir Singh and Parmish Verma

Mahindra Tractors has launched a fresh marketing drive titled ‘Dunia Vich Ikko Lalkar’ in the state of Punjab, aiming to strengthen its presence among the farming community.

The campaign, which translates to ‘One Roar in the World’, highlights the brand’s commitment to innovation and reliability in agricultural machinery. It will run across regional media, digital platforms and on the company’s flagship retail outlets.

Prominent Punjabi personalities Sukhbir Singh and Parmish Verma are the face of the campaign. Singh, known for his work in agriculture advocacy, and Verma, a popular singer, will appear in promotional videos and public events to showcase the tractors’ performance.

Mahindra’s strategy is to leverage local influencers to connect with farmers and demonstrate how its tractors can boost productivity and ease the challenges of modern agriculture in Punjab.