LG Sinha urges investment to link Jammu & Kashmir tourism and horticulture globally

LG Sinha, speaking to Kashmir Life, urged policymakers and private investors to channel more funds into Jammu and Kashmir’s tourism and horticulture sectors. He emphasized that linking these traditional strengths with global markets could unlock new growth pathways for the region. Sinha noted that such investment would not only attract foreign tourists but also expand export opportunities for the state’s horticultural produce. By fostering international connections, he argued that the local economy could become more resilient and generate additional employment. The call comes as the state seeks to diversify its economic base beyond conventional industries.