📷 Image: Wikimedia Commons / Press Information Bureau
Travel
LG Manoj Sinha Calls for Celebration of J&K’s ‘Enchanting Charm’ on World Tourism Day
✍️ Kashmir Indepth
🗓 27 Sep 2026, 11:16 AM
👁 8
Lieutenant Governor Manoj Sinha urged residents and tourists to explore Jammu and Kashmir’s scenic attractions on World Tourism Day, branding the region’s appeal as an ‘Enchanting Charm’.
Lieutenant Governor Manoj Sinha used the occasion of World Tourism Day to invite both locals and visitors to experience the natural beauty and cultural richness of Jammu and Kashmir. In a public statement, he highlighted the state’s diverse landscapes, from snow‑capped mountains to verdant valleys, as a unique "Enchanting Charm" that deserves wider recognition.
Sinha emphasized that the tourism push aligns with the central government's efforts to boost sustainable travel and generate employment in the region. He urged travel agencies, tour operators, and the hospitality sector to showcase the state's heritage sites, adventure sports venues, and culinary traditions.
The invitation comes ahead of a series of promotional events planned by the state tourism department, which include guided tours, cultural performances, and special travel packages for domestic and international tourists. Officials hope the campaign will translate into higher footfall during the peak season and reinforce Jammu and Kashmir’s image as a premier tourist destination.
Local businesses and community leaders welcomed the call, noting that increased tourist inflow could spur economic recovery after recent disruptions. The LG reiterated that safety and environmental safeguards would remain a priority as the state welcomes more visitors.
World Tourism Day, observed globally on September 27, serves as a platform for such initiatives, and Sinha’s message underscores the administration’s commitment to positioning Jammu and Kashmir on the world tourism map.
Sinha emphasized that the tourism push aligns with the central government's efforts to boost sustainable travel and generate employment in the region. He urged travel agencies, tour operators, and the hospitality sector to showcase the state's heritage sites, adventure sports venues, and culinary traditions.
The invitation comes ahead of a series of promotional events planned by the state tourism department, which include guided tours, cultural performances, and special travel packages for domestic and international tourists. Officials hope the campaign will translate into higher footfall during the peak season and reinforce Jammu and Kashmir’s image as a premier tourist destination.
Local businesses and community leaders welcomed the call, noting that increased tourist inflow could spur economic recovery after recent disruptions. The LG reiterated that safety and environmental safeguards would remain a priority as the state welcomes more visitors.
World Tourism Day, observed globally on September 27, serves as a platform for such initiatives, and Sinha’s message underscores the administration’s commitment to positioning Jammu and Kashmir on the world tourism map.