📷 Image: Wikimedia Commons / Dietmar Rabich
Sports
LA28 Adds Cricket, Opening 2 Billion Fans and Indian Market to IOC
✍️ South China Morning Post
🗓 28 Jul 2026, 04:36 AM
👁 39
The Los Angeles 2028 Olympic Games will feature cricket, a move that could bring the International Olympic Committee into contact with 2 billion fans worldwide, including a large Indian audience.
The Los Angeles 2028 Olympic Games have officially added cricket to their sports programme, marking the first time the sport will be contested at a Summer Olympic event.
The inclusion is expected to give the International Olympic Committee (IOC) access to an estimated 2 billion cricket fans globally, a figure that includes the massive Indian market where the game enjoys unparalleled popularity.
India, home to over a billion cricket enthusiasts, could become a key audience for the Games, potentially boosting viewership, sponsorship and commercial opportunities for the IOC and the Los Angeles Organising Committee.
The decision also signals a broader shift in the Olympic movement toward incorporating sports with large global followings, and may influence future Games to consider other popular disciplines beyond the traditional roster.
The inclusion is expected to give the International Olympic Committee (IOC) access to an estimated 2 billion cricket fans globally, a figure that includes the massive Indian market where the game enjoys unparalleled popularity.
India, home to over a billion cricket enthusiasts, could become a key audience for the Games, potentially boosting viewership, sponsorship and commercial opportunities for the IOC and the Los Angeles Organising Committee.
The decision also signals a broader shift in the Olympic movement toward incorporating sports with large global followings, and may influence future Games to consider other popular disciplines beyond the traditional roster.