📷 Image: Wikimedia Commons / Alexander Migl
Business
Kroll Report Confirms Legacy Brands Hold Strong Value
✍️ The Times of India
🗓 06 Aug 2026, 04:03 AM
👁 4
Kroll’s latest analysis shows that legacy icons continue to command significant brand value, underscoring their enduring relevance in the market.
Kroll, the global risk‑management and advisory firm, has released a new report indicating that legacy icons retain robust brand value.
The study, part of Kroll’s annual brand valuation series, examined a range of long‑standing brands across multiple sectors. Findings reveal that these established names continue to command high consumer trust and market influence.
According to the report, the enduring relevance of legacy brands offers investors a stable asset class, especially in times of rapid market change. Kroll’s analysis highlights that the strength of these brands is rooted in consistent quality, strong heritage, and sustained consumer loyalty.
Industry analysts suggest that the report’s insights could guide strategic decisions for both established and emerging companies seeking to benchmark brand performance.
The study, part of Kroll’s annual brand valuation series, examined a range of long‑standing brands across multiple sectors. Findings reveal that these established names continue to command high consumer trust and market influence.
According to the report, the enduring relevance of legacy brands offers investors a stable asset class, especially in times of rapid market change. Kroll’s analysis highlights that the strength of these brands is rooted in consistent quality, strong heritage, and sustained consumer loyalty.
Industry analysts suggest that the report’s insights could guide strategic decisions for both established and emerging companies seeking to benchmark brand performance.