📷 Image: Wikimedia Commons / Verghese TK
Entertainment
Kriti Sanon draws netizen criticism for Raksha Bandhan ad’s outfit and pet‑dog theme
✍️ Mid-Day
🗓 23 Aug 2026, 03:19 AM
👁 2
The actress’s recent Raksha Bandhan commercial has sparked criticism online, with viewers questioning her wardrobe choice and the inclusion of her pet dog in the shoot.
Bollywood actress Kriti Sanon appeared in a television advertisement released ahead of the Raksha Bandhan festival, promoting a festive product line. The spot features the star in a traditional setting, accompanied by her pet dog, and was intended to capture the spirit of sibling bonding.
Within hours of the ad’s release, netizens took to social media to critique the campaign. Many users highlighted Sanon’s outfit, describing it as incongruous with the cultural tone of the festival, while others found the inclusion of the dog to be a gimmick that distracted from the core message.
The brand behind the ad has not issued an official statement, and Sanon’s representatives have not commented on the backlash. The episode adds to a growing pattern of celebrity endorsements facing swift online scrutiny when visual elements are perceived as mismatched with cultural expectations.
Within hours of the ad’s release, netizens took to social media to critique the campaign. Many users highlighted Sanon’s outfit, describing it as incongruous with the cultural tone of the festival, while others found the inclusion of the dog to be a gimmick that distracted from the core message.
The brand behind the ad has not issued an official statement, and Sanon’s representatives have not commented on the backlash. The episode adds to a growing pattern of celebrity endorsements facing swift online scrutiny when visual elements are perceived as mismatched with cultural expectations.