📷 Image: Wikimedia Commons / Sesukodussery
Travel
Keralam Tourism Rolls Out ‘Be a Malayali for a Day’ Campaign
✍️ Business Today
🗓 25 Aug 2026, 10:04 PM
👁 6
Kerala’s tourism department has launched a new ‘Be a Malayali for a Day’ initiative aimed at offering visitors an immersive cultural experience.
The Kerala Tourism Department announced the launch of a new programme titled “Be a Malayali for a Day”. The scheme is designed to let tourists live like locals for a short period, experiencing everyday life, cuisine, festivals and traditional arts of the state.
Under the initiative, participants will be paired with host families or guided tours that showcase authentic Malayali customs, from morning rituals to regional delicacies. The department hopes the immersive approach will boost visitor engagement and extend stays in the state.
The campaign is part of Kerala’s broader strategy to differentiate its tourism offering by emphasizing cultural immersion over conventional sightseeing. Officials expect the programme to attract both domestic and international travelers seeking a deeper connection with the state’s heritage.
Under the initiative, participants will be paired with host families or guided tours that showcase authentic Malayali customs, from morning rituals to regional delicacies. The department hopes the immersive approach will boost visitor engagement and extend stays in the state.
The campaign is part of Kerala’s broader strategy to differentiate its tourism offering by emphasizing cultural immersion over conventional sightseeing. Officials expect the programme to attract both domestic and international travelers seeking a deeper connection with the state’s heritage.