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Kerala accounts for nearly 40% of South India's gold consumption, demand for 22‑carat jewelry surges
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🗓 28 Aug 2026, 02:18 AM
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Kerala's annual gold consumption is estimated at 200‑225 tonnes, representing roughly 40% of South India's total demand, driven by strong appetite for 22‑carat jewelry.
South India's gold market continues to be dominated by the southern states, which together account for about 40% of the country's overall gold consumption. Recent data highlights Kerala as a key contributor to this share.
Industry sources estimate that Kerala consumes between 200 and 225 tonnes of gold each year. The bulk of this demand comes from 22‑carat gold jewelry, which remains the preferred choice for weddings, festivals and everyday wear across the state.
The strong demand for 22‑carat pieces is bolstering local jewellers and prompting manufacturers to prioritize the South in their production plans. Analysts note that sustained consumer confidence and cultural affinity for gold are likely to keep Kerala's consumption levels steady in the near term.
Industry sources estimate that Kerala consumes between 200 and 225 tonnes of gold each year. The bulk of this demand comes from 22‑carat gold jewelry, which remains the preferred choice for weddings, festivals and everyday wear across the state.
The strong demand for 22‑carat pieces is bolstering local jewellers and prompting manufacturers to prioritize the South in their production plans. Analysts note that sustained consumer confidence and cultural affinity for gold are likely to keep Kerala's consumption levels steady in the near term.