📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Karan Patel Says Daily Soaps Are Losing Ground to OTT Platforms
✍️ India Today
🗓 21 Jul 2026, 02:48 PM
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Actor Karan Patel has expressed that traditional television serials are losing relevance as audiences shift to over‑the‑top streaming services.
Karan Patel, known for his roles in popular Hindi television dramas, recently shared his views on the evolving entertainment landscape. In an interview with India Today, the actor highlighted that daily soaps are losing their once-dominant position as viewers increasingly turn to over‑the‑top (OTT) platforms for content.
Patel pointed out that the convenience and variety offered by streaming services have reshaped audience preferences. He noted that many viewers now favor on‑demand shows that allow them to watch at their own pace, rather than adhering to the rigid schedules of traditional TV serials.
The actor also warned that the decline in soap opera viewership could have ripple effects on advertising revenues and production budgets for television networks. He suggested that the industry may need to rethink its content strategies to stay competitive.
While Patel has not announced any new television projects, he confirmed that he is exploring opportunities in digital media, reflecting the broader shift many actors are making towards OTT platforms.
Patel pointed out that the convenience and variety offered by streaming services have reshaped audience preferences. He noted that many viewers now favor on‑demand shows that allow them to watch at their own pace, rather than adhering to the rigid schedules of traditional TV serials.
The actor also warned that the decline in soap opera viewership could have ripple effects on advertising revenues and production budgets for television networks. He suggested that the industry may need to rethink its content strategies to stay competitive.
While Patel has not announced any new television projects, he confirmed that he is exploring opportunities in digital media, reflecting the broader shift many actors are making towards OTT platforms.