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Entertainment
Jungkook Drives Chanel 1957 Fragrance to Sell‑Out Status
✍️ Gulf News
🗓 08 Aug 2026, 07:03 AM
👁 2
BTS member Jungkook’s recent promotional campaign has led to the rapid sell‑out of Chanel’s 1957 fragrance, according to the luxury brand.
Chanel’s 1957 fragrance, a classic scent in the brand’s portfolio, has sold out worldwide after BTS’s Jungkook featured it in a recent promotional campaign. The luxury house confirmed the rapid depletion of stock on its official website and social media channels.
The campaign, which highlighted Jungkook’s personal style and the fragrance’s timeless appeal, was launched across Instagram and TikTok, generating millions of views. Retailers reported a surge in demand, with many outlets running out of stock within days.
Chanel has not released detailed sales figures but noted that the fragrance’s popularity has surged in key markets, including the United States, Europe, and Asia. The brand plans to restock the perfume in the coming months, pending production schedules.
Industry analysts say celebrity endorsements continue to drive luxury perfume sales, especially when paired with strong social media engagement. The sell‑out of Chanel 1957 underscores the influence of K‑pop stars on global consumer trends.
The campaign, which highlighted Jungkook’s personal style and the fragrance’s timeless appeal, was launched across Instagram and TikTok, generating millions of views. Retailers reported a surge in demand, with many outlets running out of stock within days.
Chanel has not released detailed sales figures but noted that the fragrance’s popularity has surged in key markets, including the United States, Europe, and Asia. The brand plans to restock the perfume in the coming months, pending production schedules.
Industry analysts say celebrity endorsements continue to drive luxury perfume sales, especially when paired with strong social media engagement. The sell‑out of Chanel 1957 underscores the influence of K‑pop stars on global consumer trends.