📷 Image: Wikimedia Commons / UnpetitproleX
Travel
J&K Tourism Board Presents New Initiatives at IIT Bombay
✍️ Daily Excelsior
🗓 31 Oct 2026, 05:42 AM
👁 21
The Jammu and Kashmir Tourism Department showcased its upcoming tourism projects and promotional strategies during a presentation at the Indian Institute of Technology Bombay.
The Jammu and Kashmir Tourism Department delivered a presentation at the Indian Institute of Technology Bombay on Monday, addressing an audience of faculty members and students. The session highlighted the state's rich cultural heritage, natural landscapes and adventure potential, positioning Jammu and Kashmir as a premier tourism destination.
During the talk, officials outlined ongoing and planned initiatives aimed at improving infrastructure, promoting eco‑tourism and enhancing visitor experience. Emphasis was placed on collaborative research with academic institutions to develop sustainable tourism models and digital marketing campaigns.
The presentation was received positively, with several IIT Bombay scholars expressing interest in joint projects and field studies. The tourism board indicated that it will pursue further engagements with educational and research institutions to broaden outreach and attract a new generation of travelers to the region.
During the talk, officials outlined ongoing and planned initiatives aimed at improving infrastructure, promoting eco‑tourism and enhancing visitor experience. Emphasis was placed on collaborative research with academic institutions to develop sustainable tourism models and digital marketing campaigns.
The presentation was received positively, with several IIT Bombay scholars expressing interest in joint projects and field studies. The tourism board indicated that it will pursue further engagements with educational and research institutions to broaden outreach and attract a new generation of travelers to the region.