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Entertainment
JioHotstar Keeps Audience Lead; Amazon MX Player, Sony LIV Top Categories in COTT Wk35'26
✍️ MediaBrief
🗓 15 Sep 2026, 07:20 AM
👁 9
According to MediaBrief's COTT Week 35 2026 report, JioHotstar maintained its audience scale, while Amazon MX Player and Sony LIV led in key content categories.
MediaBrief released its COTT (Content OTT Tracker) report for Week 35 of 2026, providing the latest audience and category performance data for major streaming platforms in India.
The report noted that JioHotstar retained its audience scale, indicating that the platform continued to hold a steady share of viewers compared to previous weeks.
Amazon MX Player and Sony LIV were highlighted as the leaders in key content categories, having swept the top positions in those segments according to the same COTT data.
The report noted that JioHotstar retained its audience scale, indicating that the platform continued to hold a steady share of viewers compared to previous weeks.
Amazon MX Player and Sony LIV were highlighted as the leaders in key content categories, having swept the top positions in those segments according to the same COTT data.