📷 Image: Wikimedia Commons / Verghese TK
Entertainment
Jewellery brand withdraws Kriti Sanon’s Raksha Bandhan campaign, gives explanation
✍️ Mid-Day
🗓 30 Aug 2026, 02:36 PM
👁 7
The jewellery company behind the recent Raksha Bandhan ad featuring actress Kriti Sanon said it removed the campaign after receiving specific concerns, and outlined its rationale.
The jewellery brand that launched a Raksha Bandhan campaign starring Bollywood actress Kriti Sanon has taken the advertisement down. In a formal statement, the company said the decision was made after reviewing feedback from the public and stakeholders.
According to the brand’s explanation, the ad was withdrawn to ensure that its messaging aligns with the values it wishes to promote during the festive season. The statement emphasized that the brand remains committed to respectful and culturally sensitive marketing.
The removal sparked discussion on social media, where users had expressed varied opinions about the campaign’s content. The brand’s response aims to address those concerns and reaffirm its dedication to responsible advertising practices.
According to the brand’s explanation, the ad was withdrawn to ensure that its messaging aligns with the values it wishes to promote during the festive season. The statement emphasized that the brand remains committed to respectful and culturally sensitive marketing.
The removal sparked discussion on social media, where users had expressed varied opinions about the campaign’s content. The brand’s response aims to address those concerns and reaffirm its dedication to responsible advertising practices.