📷 Image: Wikimedia Commons / Naresh Rav
Business
ITW Universe Secures Brand Partnerships Ahead of India's Cricket Season
✍️ ET BrandEquity
🗓 25 Jul 2026, 08:07 PM
👁 36
ITW Universe has secured multiple brand partnerships to support India’s upcoming cricket season, positioning itself as a key partner for the action-packed series.
ITW Universe, a prominent sports marketing agency, announced that it has secured a slate of brand partnerships to support India’s forthcoming cricket season.
The collaborations span a range of sectors, aligning with the high viewership and engagement expected from the packed cricket calendar. ITW Universe will oversee activation strategies, digital campaigns, and fan engagement initiatives for its partners.
With India preparing for a series of high‑profile matches, the firm’s involvement is seen as a boost to brand visibility and a means to enhance the overall fan experience during the season.
The collaborations span a range of sectors, aligning with the high viewership and engagement expected from the packed cricket calendar. ITW Universe will oversee activation strategies, digital campaigns, and fan engagement initiatives for its partners.
With India preparing for a series of high‑profile matches, the firm’s involvement is seen as a boost to brand visibility and a means to enhance the overall fan experience during the season.