ITC SRA Celebrates 150 Years of Vande Mataram with Desh Ek Raag 3

ITC SRA, the media arm of the ITC conglomerate, organized a special event titled "Desh Ek Raag 3" to commemorate the 150th anniversary of the patriotic anthem Vande Mataram. The program brought together musicians, singers and cultural performers who delivered renditions of the historic song and other patriotic pieces.

Speakers at the event highlighted the significance of Vande Mataram in India's freedom struggle and its continued relevance in fostering national pride. The event was broadcast live on ITC SRA’s television channels and streamed across digital platforms, reaching a wide audience.

By celebrating this milestone, ITC SRA aimed to revive the patriotic spirit among viewers and listeners, reinforcing the cultural legacy of the song that first appeared in 1870. The program received positive feedback for its blend of traditional and contemporary performances.

The event was covered by several media outlets, underscoring ITC SRA’s role in promoting national heritage through its broadcasting platforms.