ITC Hotels signs deal with Storii Assagao, bolstering its footprint in Goa

ITC Hotels, one of India's leading hospitality chains, announced that it has signed a partnership agreement with Storii Assagao, a boutique resort located in the village of Assagao, Goa. The deal will see the property rebranded and managed under the ITC Hotels portfolio, adding another premium offering to the chain's presence in the coastal state.

The agreement is part of ITC's broader strategy to deepen its footprint in Goa, a key tourism destination, where it already operates several upscale hotels. By bringing Storii Assagao into its brand, ITC aims to capture a larger share of the growing demand for boutique and experiential stays among both domestic and international travelers.

Details of the financial terms were not disclosed, but the partnership is expected to leverage ITC's extensive distribution network, loyalty program and operational expertise to enhance the resort's market reach. The move underscores the hospitality group's confidence in Goa's tourism recovery and its commitment to expanding premium accommodation options in the region.