📷 Image: Wikimedia Commons / Subhrajyoti07
Business
ITC Hotels signs agreement to develop Storii Mussoorie, expanding in Uttarakhand
✍️ HospiBuz
🗓 17 Sep 2026, 04:01 AM
👁 8
ITC Hotels has signed a deal to develop the Storii property in Mussoorie, marking its latest expansion in Uttarakhand's hospitality sector.
ITC Hotels, one of India's premier hospitality chains, announced that it has signed a formal agreement with Storii Mussoorie to develop a new luxury hotel in the popular hill station. The partnership will see ITC apply its brand standards and operational expertise to the upcoming property, which is slated to cater to both domestic and international travelers.
The move adds to ITC's growing footprint in Uttarakhand, where the company already operates upscale properties in Dehradun and Nainital. By entering the Mussoorie market, ITC aims to capture a larger share of the state's tourism demand, especially during peak summer and winter seasons.
Industry observers note that the project could generate significant employment opportunities for the local workforce and support the state's broader agenda of promoting sustainable tourism in the Himalayan region. Financial terms of the deal were not disclosed, and a detailed project timeline has yet to be released.
The move adds to ITC's growing footprint in Uttarakhand, where the company already operates upscale properties in Dehradun and Nainital. By entering the Mussoorie market, ITC aims to capture a larger share of the state's tourism demand, especially during peak summer and winter seasons.
Industry observers note that the project could generate significant employment opportunities for the local workforce and support the state's broader agenda of promoting sustainable tourism in the Himalayan region. Financial terms of the deal were not disclosed, and a detailed project timeline has yet to be released.