📷 Image: Wikimedia Commons / Subhrajyoti07
Travel
ITC Hotels signs agreement for 30‑key Storii Sanjay Dubri property in Madhya Pradesh
✍️ Travel Trends Today
🗓 07 Oct 2026, 03:31 AM
👁 5
ITC Hotels has entered into a deal to develop a 30‑room Storii brand property named Sanjay Dubri in Madhya Pradesh, marking its latest expansion in the state’s hospitality segment.
ITC Hotels, one of India’s leading hospitality chains, announced that it has signed a contract to develop a 30‑key Storii hotel named Sanjay Dubri in Madhya Pradesh. The agreement, disclosed by Travel Trends Today, adds another mid‑scale property to the company’s growing portfolio in tier‑2 and tier‑3 markets.
The Storii brand, positioned as a contemporary, affordable option for business and leisure travelers, will be the first of its kind under the ITC umbrella in this part of the state. The 30 rooms are expected to cater to domestic tourists and regional business traffic, aligning with ITC’s strategy to capture emerging demand beyond metropolitan centres.
Details on the project timeline, investment amount, and the exact location within Madhya Pradesh have not been released. However, industry observers note that the move reflects confidence in the state’s tourism potential and the broader push by major hotel chains to tap into secondary cities.
ITC Hotels has been expanding its footprint across India through a mix of luxury, upscale and mid‑scale brands. The Sanjay Dubri project is expected to create local employment opportunities and contribute to the hospitality ecosystem in the region.
The company will provide further updates as the development progresses, including opening dates and partnership details with local stakeholders.
The Storii brand, positioned as a contemporary, affordable option for business and leisure travelers, will be the first of its kind under the ITC umbrella in this part of the state. The 30 rooms are expected to cater to domestic tourists and regional business traffic, aligning with ITC’s strategy to capture emerging demand beyond metropolitan centres.
Details on the project timeline, investment amount, and the exact location within Madhya Pradesh have not been released. However, industry observers note that the move reflects confidence in the state’s tourism potential and the broader push by major hotel chains to tap into secondary cities.
ITC Hotels has been expanding its footprint across India through a mix of luxury, upscale and mid‑scale brands. The Sanjay Dubri project is expected to create local employment opportunities and contribute to the hospitality ecosystem in the region.
The company will provide further updates as the development progresses, including opening dates and partnership details with local stakeholders.