ITC Hotels partners with Fortune Hotels to expand in Uttar Pradesh and Andhra Pradesh

ITC Hotels announced today that it has entered into a partnership agreement with Fortune Hotels to develop and manage hotel properties in the Indian states of Uttar Pradesh and Andhra Pradesh. The collaboration is aimed at leveraging ITC's premium hospitality brand and Fortune Hotels' regional expertise to capture growing travel demand in these markets. Both parties said the deal will see new properties launched under the ITC brand, adhering to the company's sustainability and service standards. The agreement is part of ITC's broader strategy to strengthen its presence across tier‑2 and tier‑3 cities, while Fortune Hotels seeks to benefit from ITC's national distribution network. Details on the number of hotels and timelines were not disclosed at the time of signing.

The signing ceremony was attended by senior executives from both companies, who highlighted the potential for job creation and tourism growth in the two states. Industry analysts view the move as a response to increasing domestic travel post‑pandemic, with both Uttar Pradesh and Andhra Pradesh emerging as key destinations for business and leisure travelers.

ITC Hotels, a subsidiary of the conglomerate ITC Limited, continues to expand its portfolio beyond its traditional luxury segment, while Fortune Hotels, known for its presence in southern and northern India, will gain access to ITC's brand equity and operational expertise.