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Sports
IPL 2026: Bollywood Stars Dominate TV Viewership, Athletes Lead CTV - TAM Report
✍️ PitchOnnet
🗓 29 Jun 2026, 09:47 PM
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A recent TAM report on IPL 2026 viewership indicates a clear divide, with Bollywood celebrities garnering more attention on television screens while athletes emerged as the preferred choice for Connected TV (CTV) audiences.
According to a TAM report analyzing viewership trends for the Indian Premier League (IPL) 2026 season, a distinct preference emerged between different viewing platforms. Bollywood celebrities reportedly captured the largest share of attention among viewers tuning into traditional television broadcasts.
In contrast, the data highlights a separate trend for Connected TV (CTV) audiences. For those watching the tournament on CTV platforms, athletes were identified as the leading draw. This suggests a divergence in how different segments of the audience engage with IPL content based on their chosen viewing technology.
In contrast, the data highlights a separate trend for Connected TV (CTV) audiences. For those watching the tournament on CTV platforms, athletes were identified as the leading draw. This suggests a divergence in how different segments of the audience engage with IPL content based on their chosen viewing technology.