Interflora India Eyes IPO

Interflora India, a key player in the Indian flower delivery market, has been investing heavily in marketing. The company allocates a significant portion of its revenue, up to 18%, towards marketing efforts. This strategy is aimed at expanding its customer base and increasing brand visibility. With a strong marketing presence, Interflora India is now considering taking its business to the next level by going public. The company is weighing its options for an initial public offering, which is expected to happen within the next 2-3 years.