📷 Image: Wikimedia Commons / Subeesh Balan സുഭീഷ് ബാലൻ
Technology
Instagram Algorithm Boosts Jantar Mantar Content, NDTV Analysis Reveals
✍️ NDTV
🗓 13 Aug 2026, 05:03 PM
👁 6
NDTV's recent data analysis indicates that Instagram's algorithm has amplified visibility for posts about Delhi's historic Jantar Mantar observatory.
NDTV released a data analysis that points to Instagram’s algorithm giving more visibility to content related to Jantar Mantar, a renowned astronomical observatory in Delhi.
The study examined engagement metrics and discovered a noticeable uptick in reach for posts tagged with Jantar Mantar, suggesting the platform’s recommendation system favored this heritage site.
Experts say such algorithmic boosts can influence public interest and tourism, potentially drawing more visitors to the UNESCO World Heritage site.
While the analysis focused on Jantar Mantar, it highlights how platform algorithms can shape the visibility of cultural landmarks across India.
The study examined engagement metrics and discovered a noticeable uptick in reach for posts tagged with Jantar Mantar, suggesting the platform’s recommendation system favored this heritage site.
Experts say such algorithmic boosts can influence public interest and tourism, potentially drawing more visitors to the UNESCO World Heritage site.
While the analysis focused on Jantar Mantar, it highlights how platform algorithms can shape the visibility of cultural landmarks across India.