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Business
India’s Experience Economy to Hit $59.2 Billion by 2030, Says EEMA President
✍️ The Hindu
🗓 09 Aug 2026, 05:23 AM
👁 1
The Experience Economy Management Association (EEMA) predicts that India's experience economy will grow to $59.2 billion by 2030, highlighting a significant shift towards service‑based value creation.
The Experience Economy Management Association (EEMA) has released a forecast indicating that India’s experience economy will reach a value of $59.2 billion by the year 2030. The projection underscores the growing importance of services that create memorable consumer experiences, ranging from tourism and hospitality to entertainment and digital platforms.
EEMA president emphasized that the sector’s expansion will be driven by rising disposable incomes, increased urbanisation, and a shift in consumer preferences towards experiential spending. The association also highlighted the role of technology and innovation in scaling these services.
Industry analysts note that a $59.2 billion market would represent a substantial share of India’s overall economy, encouraging further investment in infrastructure, skill development, and policy support to sustain growth.
The forecast comes as the government continues to promote initiatives aimed at boosting the service sector, including incentives for tourism, cultural events, and digital experiences.
EEMA president emphasized that the sector’s expansion will be driven by rising disposable incomes, increased urbanisation, and a shift in consumer preferences towards experiential spending. The association also highlighted the role of technology and innovation in scaling these services.
Industry analysts note that a $59.2 billion market would represent a substantial share of India’s overall economy, encouraging further investment in infrastructure, skill development, and policy support to sustain growth.
The forecast comes as the government continues to promote initiatives aimed at boosting the service sector, including incentives for tourism, cultural events, and digital experiences.