📷 Image: Wikimedia Commons / 禁樹なずな
Automobile
India launches road safety campaign emphasizing driver training and public awareness
✍️ The Times of India
🗓 13 Nov 2026, 10:15 PM
👁 15
A new nationwide road safety drive has been announced, targeting improved driver training and heightened public awareness to curb traffic accidents.
New authorities have unveiled a comprehensive road safety campaign aimed at reducing the high number of traffic accidents across the country. The initiative places a strong emphasis on structured driver training programmes and widespread public awareness activities.
The campaign will roll out a series of practical training modules for both new and experienced drivers, including classroom sessions, on‑road simulations, and certification checks. Parallel to the training, a multimedia outreach effort will use television, radio, social media and outdoor billboards to educate commuters about safe driving practices, helmet use, seat‑belt compliance and the dangers of drunk driving.
Officials expect the combined approach to lower fatality rates and improve road behaviour within the next year. The rollout is scheduled to begin in major urban centres before extending to smaller towns and rural areas, with periodic assessments to gauge its effectiveness.
The campaign will roll out a series of practical training modules for both new and experienced drivers, including classroom sessions, on‑road simulations, and certification checks. Parallel to the training, a multimedia outreach effort will use television, radio, social media and outdoor billboards to educate commuters about safe driving practices, helmet use, seat‑belt compliance and the dangers of drunk driving.
Officials expect the combined approach to lower fatality rates and improve road behaviour within the next year. The rollout is scheduled to begin in major urban centres before extending to smaller towns and rural areas, with periodic assessments to gauge its effectiveness.