📷 Image: Wikimedia Commons / Prashant Patel
Entertainment
IIFA Awards to Be Streamed Live on YouTube for First Time
✍️ hungamaexpress.com
🗓 20 Sep 2026, 06:47 AM
👁 12
The International Indian Film Academy Awards will be broadcast live on YouTube, marking the ceremony's first digital‑only streaming debut.
The International Indian Film Academy (IIFA) Awards, a flagship event in Bollywood's calendar, will be streamed live on YouTube for the first time. Organisers announced the shift to the platform as a way to reach a wider, global audience that increasingly consumes content online rather than via traditional television.
The live feed will be available on the official IIFA YouTube channel on the ceremony date, free of charge, allowing fans worldwide to watch performances, award presentations and red‑carpet moments in real time. No subscription or pay‑per‑view fee is required, making the event accessible to anyone with an internet connection.
Industry observers say the move reflects a broader trend of major Indian entertainment events embracing digital streaming to capture younger viewers and diaspora audiences. By leveraging YouTube's massive user base, IIFA hopes to boost viewership numbers and engage fans through live comments and interactive features.
The awards, which rotate among international host cities each year, will retain their traditional format of honoring cinematic excellence while adapting to the evolving media landscape.
The live feed will be available on the official IIFA YouTube channel on the ceremony date, free of charge, allowing fans worldwide to watch performances, award presentations and red‑carpet moments in real time. No subscription or pay‑per‑view fee is required, making the event accessible to anyone with an internet connection.
Industry observers say the move reflects a broader trend of major Indian entertainment events embracing digital streaming to capture younger viewers and diaspora audiences. By leveraging YouTube's massive user base, IIFA hopes to boost viewership numbers and engage fans through live comments and interactive features.
The awards, which rotate among international host cities each year, will retain their traditional format of honoring cinematic excellence while adapting to the evolving media landscape.