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Entertainment
I&B Secretary Highlights Jammu & Kashmir's Vast Cinematic Potential
✍️ Kashmir News Observer
🗓 10 Sep 2026, 11:33 PM
👁 5
The Information and Broadcasting Secretary said Jammu & Kashmir offers a rich canvas for filmmakers, citing its diverse landscapes and cultural heritage.
New Delhi – The senior official heading the Ministry of Information and Broadcasting emphasized that Jammu & Kashmir possesses untapped cinematic resources that could attract both domestic and international film projects. In remarks to the Kashmir News Observer, the secretary pointed to the region's varied topography, from snow‑capped mountains to lush valleys, as ideal backdrops for storytelling.
He noted that the state's unique cultural tapestry, traditional festivals, and historic architecture further enhance its appeal for filmmakers seeking authentic settings. The official also urged state authorities to streamline permissions and develop infrastructure to support film crews, suggesting that such measures could boost local employment and tourism.
While no specific projects were announced, the secretary's comments align with recent government initiatives aimed at promoting creative industries across the country. Industry observers see this endorsement as a potential catalyst for increased investment in film production facilities and talent development in the region.
The statement comes amid broader efforts to position Jammu & Kashmir as a hub for creative arts, complementing its growing reputation as a tourist destination.
He noted that the state's unique cultural tapestry, traditional festivals, and historic architecture further enhance its appeal for filmmakers seeking authentic settings. The official also urged state authorities to streamline permissions and develop infrastructure to support film crews, suggesting that such measures could boost local employment and tourism.
While no specific projects were announced, the secretary's comments align with recent government initiatives aimed at promoting creative industries across the country. Industry observers see this endorsement as a potential catalyst for increased investment in film production facilities and talent development in the region.
The statement comes amid broader efforts to position Jammu & Kashmir as a hub for creative arts, complementing its growing reputation as a tourist destination.