📷 Image: Wikimedia Commons / Amitmm 10
Entertainment
I&B Secretary Highlights Jammu & Kashmir's Untapped Cinematic Potential
✍️ thekashmirimages.com
🗓 11 Sep 2026, 11:39 AM
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The Secretary of Information & Broadcasting has praised Jammu & Kashmir as a region with vast untapped potential for the film industry, urging stakeholders to explore opportunities.
The Secretary of Information & Broadcasting announced that Jammu & Kashmir possesses immense cinematic potential, calling attention to the state's diverse landscapes and cultural heritage as ideal backdrops for film production.
The official highlighted the region’s varied terrains—from snow‑clad mountains to lush valleys and historic towns—arguing that these settings can provide filmmakers with unique visual narratives that are rarely seen elsewhere in India.
In a bid to attract film crews and investors, the Secretary urged local authorities and private partners to develop infrastructure and streamline permits, hoping to position Jammu & Kashmir as a new hub for Indian cinema.
The official highlighted the region’s varied terrains—from snow‑clad mountains to lush valleys and historic towns—arguing that these settings can provide filmmakers with unique visual narratives that are rarely seen elsewhere in India.
In a bid to attract film crews and investors, the Secretary urged local authorities and private partners to develop infrastructure and streamline permits, hoping to position Jammu & Kashmir as a new hub for Indian cinema.