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Entertainment
HYBE Clarifies BTS Grammys Boycott Is Not Company-Wide
✍️ WION
🗓 30 Jul 2026, 11:54 AM
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HYBE issued a statement saying the BTS members' decision to skip the Grammys does not reflect a company‑wide boycott, emphasizing that the label remains committed to its artists.
HYBE released a statement on Thursday addressing the controversy surrounding BTS’s decision to skip the 2024 Grammy Awards. The Korean entertainment company clarified that the boycott is an individual choice by the group’s members and does not represent a broader company‑wide stance.
In the statement, HYBE reiterated its commitment to supporting its artists’ creative freedom while maintaining its operational activities across the music, entertainment and digital sectors. The label also noted that it continues to work with BTS on upcoming projects and will not alter its business strategy because of the group’s absence from the ceremony.
The boycott was prompted by BTS’s concerns over the Grammys’ voting system and the treatment of K‑pop artists, a topic that has sparked debate among fans and industry insiders. HYBE’s clarification aims to reassure stakeholders that the company’s global operations remain unaffected.
Industry analysts suggest that the statement may help mitigate potential reputational risks for HYBE, while fans continue to monitor how the label will navigate the evolving landscape of international music awards.
In the statement, HYBE reiterated its commitment to supporting its artists’ creative freedom while maintaining its operational activities across the music, entertainment and digital sectors. The label also noted that it continues to work with BTS on upcoming projects and will not alter its business strategy because of the group’s absence from the ceremony.
The boycott was prompted by BTS’s concerns over the Grammys’ voting system and the treatment of K‑pop artists, a topic that has sparked debate among fans and industry insiders. HYBE’s clarification aims to reassure stakeholders that the company’s global operations remain unaffected.
Industry analysts suggest that the statement may help mitigate potential reputational risks for HYBE, while fans continue to monitor how the label will navigate the evolving landscape of international music awards.