Hospitality firms seek land for budget hotels to spur tourism growth

Industry representatives say that the shortage of affordable accommodation is limiting tourism potential in many destinations. Hotel chains and developers are approaching state governments and local authorities to identify suitable plots for budget‑friendly projects. They argue that low‑cost hotels can attract both domestic travelers and inbound tourists seeking value‑for‑money stays. The push comes as the sector aims to diversify its portfolio beyond luxury properties and tap into the growing middle‑class travel market. Officials have indicated willingness to facilitate land allocation, citing tourism’s role in job creation and regional development.