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Technology
Haier launches M70 Mini LED TV range from 43‑inch to 85‑inch
✍️ rediff.com
🗓 23 Sep 2026, 06:46 AM
👁 11
Chinese appliance maker Haier introduced its new M70 Mini LED television series in India, offering screen sizes from 43 inches up to 85 inches.
Haier, the Chinese home‑appliance brand, announced the launch of its M70 Mini LED television series for the Indian market. The new line comprises multiple screen sizes, starting at 43 inches and extending to a flagship 85‑inch model, giving consumers a broad choice of display dimensions.
The series employs Mini LED backlighting technology, which the company says delivers higher peak brightness, deeper blacks and more uniform colour performance compared with conventional LED panels. Haier has highlighted the improved contrast ratio and energy efficiency as key selling points.
The TVs will be made available through Haier’s official retail outlets and major e‑commerce platforms across India. While pricing details have not been disclosed, the company expects the range to compete with other premium brands in the growing Indian premium TV segment.
Industry analysts note that the introduction of a Mini LED portfolio reflects Haier’s strategy to capture a larger share of the high‑end television market, where demand for larger, picture‑quality‑focused sets is rising.
The series employs Mini LED backlighting technology, which the company says delivers higher peak brightness, deeper blacks and more uniform colour performance compared with conventional LED panels. Haier has highlighted the improved contrast ratio and energy efficiency as key selling points.
The TVs will be made available through Haier’s official retail outlets and major e‑commerce platforms across India. While pricing details have not been disclosed, the company expects the range to compete with other premium brands in the growing Indian premium TV segment.
Industry analysts note that the introduction of a Mini LED portfolio reflects Haier’s strategy to capture a larger share of the high‑end television market, where demand for larger, picture‑quality‑focused sets is rising.