Gujarati tourists brand themselves with ‘Modi power’ on their trips

A contingent of tourists from Gujarat has begun to showcase what they call “Modi power” during their journeys. The travellers, moving in groups, are using the slogan to signal confidence and enthusiasm as they reach new destinations. Their statements include phrases such as “We’ve arrived with a bang, we’ll bajao your band,” indicating a celebratory approach to tourism.

The expression appears to be a self‑styled branding effort, linking the political sentiment associated with Prime Minister Narendra Modi to the experience of travel. While the exact itinerary or numbers are not disclosed, the group’s vocal promotion suggests a desire to project a collective identity tied to national leadership.

ThePrint reported the phenomenon, noting the tourists’ overt display of the tagline. No further details about the locations visited or the organizers of the trip were provided, leaving the focus on the tourists’ own messaging.