Google Pay Launches Fashion Discovery & Virtual Try‑On Feature in India

Google Pay has begun testing a fashion discovery feature that allows users to explore a range of apparel directly within the app. The new service includes a virtual try‑on tool that lets customers see how garments might look on them without leaving the platform. The initiative marks the first time the payments app is offering a dedicated fashion browsing experience in India. While the feature is still in the pilot phase, Google Pay plans to expand its reach based on user feedback and engagement metrics.