📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Filmmaker Anubhav Sinha launches music label Benaras Beat with exclusive tracks
✍️ Bollywood Hungama
🗓 27 Sep 2026, 03:46 PM
👁 7
Anubhav Sinha has announced the creation of a new music label called Benaras Beat, under which exclusive songs will be released soon.
Veteran filmmaker Anubhav Sinha unveiled his latest venture, a music label named Benaras Beat, during a brief press event. The label is positioned to cater to contemporary listeners while drawing inspiration from the cultural heritage of Varanasi.
Sinha indicated that Benaras Beat will initially roll out a slate of exclusive tracks, aiming to blend modern production techniques with traditional Indian sounds. He emphasized that the label will provide a platform for emerging composers and singers, alongside established artists.
Industry observers note that the entry of a high‑profile director into the music business could diversify the market and create fresh collaborative opportunities. The first releases are expected in the coming weeks, though specific titles and artists have not been disclosed.
The launch reflects a broader trend of film personalities expanding into music production, leveraging their brand value to attract audiences across media platforms.
Sinha indicated that Benaras Beat will initially roll out a slate of exclusive tracks, aiming to blend modern production techniques with traditional Indian sounds. He emphasized that the label will provide a platform for emerging composers and singers, alongside established artists.
Industry observers note that the entry of a high‑profile director into the music business could diversify the market and create fresh collaborative opportunities. The first releases are expected in the coming weeks, though specific titles and artists have not been disclosed.
The launch reflects a broader trend of film personalities expanding into music production, leveraging their brand value to attract audiences across media platforms.