Festive demand hits five-year high, Zee Business asks which products lead sales

Zee Business shared an update on its Facebook page noting that festive demand has climbed to a five-year high. The observation comes as the holiday shopping season gains momentum across the country. The post highlights that while overall consumer spending is up, there is particular interest in understanding which specific product types are contributing to the surge. The discussion includes categories such as premium goods and e‑commerce offerings. No exact figures or breakdowns were provided in the update, but the emphasis is on the heightened level of festive activity compared to the past five years. Market watchers are expected to watch sales data closely in the coming weeks. The information was presented as a brief social media note, inviting followers to share their views on the trends shaping this year's festive market.