📷 Image: Wikimedia Commons / NASA's Scientific Visualization Studio - Marit Jen
Entertainment
Epic Studios and Rusk Media Sign 50-Title Vertical Drama Pact
✍️ Variety
🗓 20 Aug 2026, 02:37 PM
👁 4
Epic Studios and Rusk Media have announced a partnership to produce 50 vertical drama titles, aiming to expand content for digital platforms.
Epic Studios, a rising name in India’s content creation landscape, and Rusk Media have inked a deal to jointly develop 50 vertical drama titles.
The partnership focuses on short‑form, mobile‑first storytelling, a format that has seen rapid growth on platforms like YouTube Shorts, Instagram Reels and TikTok.
Both companies plan to share production resources, talent pools and distribution networks, with the aim of delivering fresh, binge‑worthy content over the next three years.
Industry observers note that the deal positions the two firms to compete with global players in the vertical‑video space, while also tapping into India’s vast mobile‑user base.
The partnership focuses on short‑form, mobile‑first storytelling, a format that has seen rapid growth on platforms like YouTube Shorts, Instagram Reels and TikTok.
Both companies plan to share production resources, talent pools and distribution networks, with the aim of delivering fresh, binge‑worthy content over the next three years.
Industry observers note that the deal positions the two firms to compete with global players in the vertical‑video space, while also tapping into India’s vast mobile‑user base.