📷 Image: Wikimedia Commons / User:AndrewKepert
Business
Double Bull Returns with Bollywood‑Backed Re‑Launch
✍️ Mid-Day
🗓 17 Aug 2026, 09:19 PM
👁 2
The 1990s snack brand Double Bull has re‑entered the market with a new line of products backed by a Bollywood‑inspired marketing campaign.
Double Bull, once a household name in India’s snack aisle during the 1990s, has resurfaced after a decade‑long hiatus. The brand, known for its spicy potato chips, was popular among schoolchildren and office workers alike.
The relaunch, unveiled at a launch event in Mumbai, pairs the product line with a Bollywood‑inspired advertising campaign. The campaign features popular actors and a music track that echoes the brand’s original jingles, aiming to evoke nostalgia while appealing to a new generation.
Marketing officials say the move is part of a broader strategy to capture the growing snack market, which is expected to grow at a CAGR of 7% over the next five years. Early feedback from test markets indicates strong consumer interest, especially among millennials who grew up with the brand.
The relaunch, unveiled at a launch event in Mumbai, pairs the product line with a Bollywood‑inspired advertising campaign. The campaign features popular actors and a music track that echoes the brand’s original jingles, aiming to evoke nostalgia while appealing to a new generation.
Marketing officials say the move is part of a broader strategy to capture the growing snack market, which is expected to grow at a CAGR of 7% over the next five years. Early feedback from test markets indicates strong consumer interest, especially among millennials who grew up with the brand.