📷 Image: Wikimedia Commons / U.S. Department of State from United States
Education
Digital Campaign Takes Center Stage in Delhi University Student Elections
✍️ Amar Ujala · Delhi
🗓 02 Sep 2026, 01:27 PM
👁 3
Student groups in Delhi University are using Instagram reels, Facebook posts and WhatsApp messages to reach voters ahead of the upcoming DU student union polls.
Delhi University’s student union elections have moved onto social media platforms this year. Campaign committees are producing short video reels for Instagram and posting updates on Facebook to capture the attention of the student electorate. WhatsApp groups are also being leveraged to circulate campaign material and reminders about voting dates.
The shift to digital tools reflects a broader trend among youth politics, where traditional posters and rallies are supplemented by online outreach. Organisers say the format allows them to convey their agendas quickly and engage with a tech‑savvy campus audience.
University officials have noted the increased online activity but have not intervened, emphasizing that the election code of conduct applies equally to digital content. The final voting is scheduled for later this month, and both sides are intensifying their online presence to sway undecided voters.
The shift to digital tools reflects a broader trend among youth politics, where traditional posters and rallies are supplemented by online outreach. Organisers say the format allows them to convey their agendas quickly and engage with a tech‑savvy campus audience.
University officials have noted the increased online activity but have not intervened, emphasizing that the election code of conduct applies equally to digital content. The final voting is scheduled for later this month, and both sides are intensifying their online presence to sway undecided voters.