Deloitte Finds 80% of Indian Home Shoppers Use Social Media to Discover Products

A recent Deloitte report shows that nearly 80% of Indian shoppers searching for home products discover them first through social media channels. The study highlights the growing influence of platforms like Instagram, Facebook and YouTube in shaping buying decisions for household items. Retailers are increasingly investing in digital marketing strategies to reach consumers where they spend most of their time online. The findings suggest that social media has become a primary source of product discovery for a large segment of the Indian market.