Business
Consumer Affairs Ministry to Tighten Deep Discounting Rules for E-Commerce During Festive Season
The Ministry of Consumer Affairs is drafting new guidelines to curb excessive discounts in online retail, aiming to protect small traders and preserve fair competition.
The Ministry of Consumer Affairs is preparing guidelines to regulate deep discounting in e‑commerce during the festive season, with the objective of safeguarding small traders and maintaining free‑market competition.
The proposed guidelines will impose strict controls on the magnitude and frequency of discounts offered by online retailers during peak shopping periods.
The move is part of the government’s broader effort to ensure a level playing field for small businesses and prevent consumer exploitation through aggressive price cuts.
The proposed guidelines will impose strict controls on the magnitude and frequency of discounts offered by online retailers during peak shopping periods.
The move is part of the government’s broader effort to ensure a level playing field for small businesses and prevent consumer exploitation through aggressive price cuts.