📷 Image: Wikimedia Commons / Original: Sachinghai09
Derivative work: Radomian
Politics
Congress Overhauls Uttar Pradesh Social Media Team Ahead of State Polls
✍️ The Times of India
🗓 29 Aug 2026, 06:05 AM
👁 3
The Indian National Congress has restructured its Uttar Pradesh social media unit as the state assembly elections approach.
The Indian National Congress announced a revamp of its Uttar Pradesh digital outreach operation as the state assembly elections draw near. Party officials said the restructuring aims to sharpen online messaging and engage voters more effectively across social platforms.
The changes include the appointment of new digital strategists and content creators, although specific names were not disclosed. The revamped team is expected to coordinate with regional units to ensure consistent narratives and rapid response to political developments.
Analysts view the move as part of a broader effort by the Congress to modernise its campaign tactics and counter the strong digital presence of rival parties in the state. The party hopes the refreshed online strategy will translate into greater voter outreach in the upcoming polls.
The changes include the appointment of new digital strategists and content creators, although specific names were not disclosed. The revamped team is expected to coordinate with regional units to ensure consistent narratives and rapid response to political developments.
Analysts view the move as part of a broader effort by the Congress to modernise its campaign tactics and counter the strong digital presence of rival parties in the state. The party hopes the refreshed online strategy will translate into greater voter outreach in the upcoming polls.