📷 Image: Wikimedia Commons / Yann (talk)
Business
Chhattisgarh SHGs Produce Handcrafted Diwali Décor for Local Markets
✍️ Asianet Newsable
🗓 05 Nov 2026, 08:46 PM
👁 10
Women’s self‑help groups across Chhattisgarh are creating handmade decorative items to boost Diwali sales in local markets.
Women’s self‑help groups (SHGs) in several districts of Chhattisgarh have mobilised their members to design and produce festive décor ahead of the Diwali shopping season. The initiative, reported by Asianet Newsable, aims to provide a ready supply of affordable, locally made ornaments for small retailers and street vendors.
The groups are crafting a range of items, including paper lanterns, torans, rangoli stencils and painted clay diyas, using traditional techniques passed down through generations. By pooling resources and sharing design ideas, the SHGs have reduced production costs and created a cohesive collection that appeals to both urban and rural buyers.
Local shopkeepers have welcomed the influx of indigenous décor, noting that customers are increasingly seeking authentic, eco‑friendly alternatives to mass‑produced items. The SHGs anticipate higher earnings during the Diwali period, which could be reinvested in community development projects such as skill‑training workshops and micro‑loans.
Organisers plan to expand the programme to additional villages before the next festive season, hoping to strengthen the link between grassroots entrepreneurship and regional cultural celebrations.
The groups are crafting a range of items, including paper lanterns, torans, rangoli stencils and painted clay diyas, using traditional techniques passed down through generations. By pooling resources and sharing design ideas, the SHGs have reduced production costs and created a cohesive collection that appeals to both urban and rural buyers.
Local shopkeepers have welcomed the influx of indigenous décor, noting that customers are increasingly seeking authentic, eco‑friendly alternatives to mass‑produced items. The SHGs anticipate higher earnings during the Diwali period, which could be reinvested in community development projects such as skill‑training workshops and micro‑loans.
Organisers plan to expand the programme to additional villages before the next festive season, hoping to strengthen the link between grassroots entrepreneurship and regional cultural celebrations.